Managing Demand In Health Care Industry
There is no doubt that one of the urgent tasks of health care industry is to manage demand. In fact, health care organizations face demand fluctuations, which are diverse by nature. Demand management itself is based on a certain set of tools and instruments. These tools include: product, placement, promotion, and price. Certain combinations of marketing tools aimed at achieving the objectives of demand management are widely known as ‘marketing-mix’, which includes a mix of trade; contractual mix; communicative mix; distribution mix.Managing Demand In Health Care Industry
Indeed, it is a comprehensive program of activities to promote the goods from the seller to the consumer. It acts as a tool of optimal allocation of resources in the planning of marketing and management. In doing this, it is possible to speak about the constant concordance of demand and supply of goods on the market with the help of market researches and compliance the valid indicators of business activities with the planned installations. Hence, ‘demand management is characterized by ‘the process of identifying where, how, why, and by whom demand for health care’ (Pencheon, 1998, pp. 1665-1666).
There is no doubt that demand management greatly increases consumer involvement in health care industry. It is a tool of measures aimed at stimulating demand or the regulation of its oscillations. Stimulating demand involves improving the attractiveness and the formation needs in its products. Demand management greatly increases consumer involvement in the fact that it is a method that takes customer orientation and identifies various ways to involve customers in the product development process.Managing Demand In Health Care Industry
In conclusion, it is possible to say that demand management in health care industry is a very important tool in order to involve customers in the product development process.
References:
Pencheon, D. (1998). Managing demand: Matching demand and supply fairly and efficiently. BMJ, 316, 1665–1667.
Parnitzke, J. (2009, February 16). Demand Management Retrieved from http://www.pmhut.com/demand-management Managing Demand In Health Care Industry