Marketing Strategy For Introduction Of Diabetes Program
The development of the effective marketing strategy for the development and introduction of a new diabetes program is pivotal for the successful development of the organization. The hospital system that launches a new diabetes program should prepare the marketing plan before introducing the new program effectively. In this regard, the health care organization or organizations that introduce the new program should identify specifically the needs of the target population, identify the target population, elaborate effective communication tools to reach the target customer group and develop the effective strategy of the program implementation. Marketing Strategy For Introduction Of Diabetes Program
General product information
The health system is launching a new diabetes program that aims at the assistance to patients with diabetes and provision of patients with the effective, in-time health care services that aim at the prevention of critical conditions in their health through the regular monitoring of the health condition of patients. The new program involves not only the enhancement of monitoring of the patient health condition but also training of patients to identify and respond adequately to dangerous changes in the health condition (Volti, 2015). The health system will focus on the wider use of the telemedicine to monitor the condition of patients with diabetes to help them to determine the moment, when they need to refer to health care professionals before their health condition deteriorates drastically. The development of the new diabetes program will help patients to prevent consistent and critical deterioration of their health with the risk to their life. The new program will focus on monitoring and reporting the current condition of the patient health to health care professionals, who will recommend patients to attend health care professionals, in case of urgency. Marketing Strategy For Introduction Of Diabetes Program
Consumers
The target customer group of the health system launching a new diabetes program is the population with diabetes that needs the constant monitoring of their health condition and the ongoing treatment. As patients with diabetes are in a very difficult position because their health condition can provoke the rapid and consistent deterioration of their health condition anytime. To put it more precisely, the deterioration of the health condition of patients may occur very fast and unexpectedly under the impact of various factors. The consistent deterioration of the patient health may occur unexpectedly and patients and their family members may fail to respond adequately to the severe case and the deterioration of their health. The new program will aim at patients with diabetes that need the assistance of health care professionals virtually all the time because diabetes it the chronic disease which is a serious health condition that needs the constant supervision from the part of health care professionals.
Impact of outside agencies
At the same time, the implementation of the new program will require the assistance of external agencies. In this regard, the development of the new program will require the assistance of IT companies and telecommunication companies to ensure the introduction of the equipment and information transmission technologies to ensure the safe and reliable data transmission between health care professionals and patients. The equipment will help to monitor the health condition of patients and transmit the data to health care professionals. If they identify any dangerous symptoms or signs of the deterioration of the health of patients, they will send the message to patients to recommend them to consult their doctor and provide them with the required treatment or further, more detailed examination to provide the required health care services and to prevent the further deterioration of their health. In this regard, the health organization or organizations that introduce the new program will not be able to maintain the program on their own without the assistance of IT professionals and organizations specialized on information technologies and telecommunication systems. Marketing Strategy For Introduction Of Diabetes Program
In addition, the new program will have to comply with the national health care standards and HIPAA to ensure that the program provides patients with the full health care services they need and protection of their private information, especially information concerning their health, that may be transmitted in terms of the practical implementation of the program (Newel, 2011). The compliance with health care standards and patient privacy issues is pivotal and the new program should meet existing legal regulations, while state agencies conducting regulatory policies will maintain control over the implementation of existing legal norms. The violation of those norms will lead to the legal liability of health care organizations that fail to comply with those requirements and regulations.
Impact of regulations
Existing regulations in the field of health care information and patient privacy are very important because the make health care organizations exposed to the legal liability for the violation of the patient privacy right or failure to provide the essential treatment for patients (Breneman & Taylor, 2014). Therefore, the new program should be safe for patients’ health and prevent any risk of information breaches because this would violate HIPAA and other regulations concerning the provision of health care services and privacy rights. The development of effective policies in this field requires that the new program involves the effective system based on the protection of the data transmission and storage and the effective provision of health care services to patients. The provision of health care services in terms of the new diabetes program should comply with the aforementioned legal requirements. Otherwise, health care organizations that fail to comply with those requirements and regulations will face the problem of the legal liabilities, whereas patients may file lawsuits against them in case of information breaches or failure to provide them with proper health care services. Marketing Strategy For Introduction Of Diabetes Program
Anticipating the changing market
At the same time, the changing market, where health care organizations operate now may have a considerable impact on the implementation and further development of the program. Today, technologies progress very fast and the implementation of the new program allows using the full potential of contemporary technologies to provide patients with diabetes of high quality and in time health care services. As patients with diabetes face the high risk of the rapid deterioration of their health, they can benefit from new technologies which can identify any dangerous symptoms and changes in their condition. In addition, the further progress of technologies may bring consistent improvements to the program by making the information transmission faster and safer, while the communication between patients and health care professionals may become more efficient. Marketing Strategy For Introduction Of Diabetes Program
Importance of market strategy
The market strategy will determine the marketing of the new program. Customers with diabetes will definitely need such program but the problem is whether they are technologically prepared for the change and the implementation of the new program. In this regard, the new program should be able to provide patients with the required equipment and train them to use the technology more effectively. In addition, the development of the new program will need the promotion of the program to reach the target customer group and to persuade customers that they really need the program. The emphasis on advantages of the program will help the organization or organizations implementing the program to attract customers and maximize the use of the effectiveness of the program. The marketing strategy will also help to manage the new program and maintain it effectively.
Conclusion
Thus, the marketing strategy for the new program will determine the key directions in the development, promotion and delivery of the new program to customers.Marketing Strategy For Introduction Of Diabetes Program